AdaptDx Pro

AdaptDx Pro

A' Medical Devices and Medical Equipment Design Award

Discover how PRHow helped MPR Associates, Inc. achieve international recognition and visibility for their innovative medical product design.

The AdaptDx Pro is an automated dark adaptometer that offers the ophthalmic industry a wearable test device that benefit patients by early detection of age-related macular degeneration (AMD). The wearable device is powered by a digital assistant named Theia which guides the testing and interacts with patients using voice prompts driven by artificial intelligence. A personalized testing environment is achieved with adjustable padded head straps and flexible eye cups that ensure a light-tight seal. Internally, a camera guided positioning system aligns optics for testing.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning medical product. AdaptDx Pro exemplifies the pinnacle of excellence in medical product, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning medical product