The Shard

The Shard

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Qun Wen achieve international recognition and visibility for their innovative architecture design.

Function combines sales office and gallery, The Shard was design to interact with people in an more inclusive and open way. The use of the unit components of the aluminum thousand paper crane on the facade emphasizes its artistry. The desire is to create events for Chongqing city by taking architecture as the carrier, so that to drive the public's sense of participation and interaction, and bring vitality to the community and society.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. The Shard exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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