Poise

Poise

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Dabi Robert achieve international recognition and visibility for their innovative lighting design.

The acrobatic appearance of Poise, a table lamp designed by Robert Dabi of unform.studio shifts between static & dynamic and a big or small posture. Depending on the proportion between its' illuminated ring and the arm holding it, an intersecting or tangent line to the circle occurs. When placed on a higher shelf, the ring could overhang the shelf; or by tilting the ring, it could touch a surrounding wall. The intention of this adjustability is to get the owner creatively involved and play with the light source in proportion to other objects surrounding it.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Poise exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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