Be Water

Be Water

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Fernando Correa achieve international recognition and visibility for their innovative lighting design.

Be Water is a linear and modular, recessed, kinetic decorative LED lamp. A hypnotic effect in continuous motion that emulates sunlight reflected on the surface of moving water and projected onto walls, boat keels or under bridges. Available in four different colour variations and inspired by the four elements in nature (Water, Fire, Air and Earth) when combined with room fragrances and relaxation music playlists it offers a multi-sensorial experience. The lamp is suitable for residential, wellness, hotels, restaurants, reception and waiting areas. It's more than a lamp, it's an experience.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Be Water exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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