Unasur

Unasur

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Diego Guayasamin achieve international recognition and visibility for their innovative architecture design.

The design is a massive piece that rises and is projected as a metaphor of freedom. Unasur has been designed as a sculptural connotation to surprise and show a different perspective depending on the point of view. The structure results in a positive, proactive and strong iconic image system. The scheme is also the largest armor cantilever in South America with 56 meters without support, according to several studies; modeling technology, drive and creativity. The minimalism of the elements on the exterior highlights the volume, as well as the smoothness of its architecture.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Unasur exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning architecture