Fly

Fly

A' Furniture Design Award

Discover how PRHow helped Pepê Lima achieve international recognition and visibility for their innovative furniture design.

Fly was designed for indoor areas. It is a modern product that adds contemporaneity and the warmth of wood and leather to any space and room. More than a decoration object, the Fly is comfortable to sit and relax. The development of this armchair was a challenge in several ways. The product is focused on deconstructing ordinary compositions to create a final product with disconnected elements that yet deliver harmonic and continuous lines. Pepe Lima explored the layer play in its concept where the armchair seems to wear wood armor.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Fly exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture