First Shiguangli

First Shiguangli

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Shanhejinyuan achieve international recognition and visibility for their innovative interior design.

First Shiguangli is a marketing center in Beijing, China. The interior joins a sales office with a bookstore to form a composite space. The design turns the sales area into a book island set within a busy city. Light is guided into the rooms to shape quiet zones for reading and rest. A lighting element named Light of Life is made of metal and measures 1450 millimeters in diameter and 2700 millimeters in height. The project was completed in 2021. The intent is to slow the pace of a visit and to offer a calm cultural experience.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. First Shiguangli exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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