Xu Wei

Xu Wei

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped LIGHTING DESIGN INSTITUTEof UAD achieve international recognition and visibility for their innovative lighting design.

Hidden in the ancient city with a history of 2,500 years, the project is fused with ambient small-scale residences. The lighting design is low-key and introverted, without noise or disturbing people. It uses light in a restraining yet precise manner, to balance the relationship between lighting and building, landscape and people and highlight the charm of architecture, a sense of depth of distant and close views of Xu Wei's ink wash painting and the night atmosphere and appreciation value of architecture and surroundings. It creates modes for various scenes in the urban cultural space.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Xu Wei exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting