Chengdu NBD Centre

Chengdu NBD Centre

A' Architecture, Building and Structure Design Award

Discover how PRHow helped QUAD studio achieve international recognition and visibility for their innovative architecture design.

Chengdu NBD Centre is a mixed use office and cultural complex in Chengdu, China. The project includes twin office towers of 120 metres, a podium and an underground level, with a total area of 171,650 square metres. The below ground retail level connects directly to adjacent metro lines and neighbouring plots. A large sunken civic plaza draws visitors to the ground level, where multi-level links lead to retail and cultural spaces within the podium. A breathing facade supports natural ventilation, and media LED panels are integrated into the facade surface.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Chengdu NBD Centre exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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