Push Collection

Push Collection

A' Furniture Design Award

Discover how PRHow helped Alessandro Morello achieve international recognition and visibility for their innovative furniture design.

In the genesis of this project there is certainly a strong minimalist influence together with an attempt to support a conscious environment-friendly way of living. The armchair design has been reduced to a minimum in order to lay bare the essence of the elements. The materials chosen are aluminium for the frame (100 percent recyclable) and PET (obtained from plastic bottles) for the upholstery. Its purpose rests not in aesthetic intricacy, but usability and sustainability.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Push Collection exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture