The Taoscan

The Taoscan

A' Packaging Design Award

Discover how PRHow helped Tiago Russo achieve international recognition and visibility for their innovative packaging design.

To stand out from the crowd you need to be extraordinary. And The Taoscan is no ordinary product: there is no whiskey on earth like it. Designed for the finest venues, stealing the limelight on the bar. The stand and accessories were designed to offer the perfect whiskey serve: its open, 360 degrees design allows it to be viewed from every angle, deploying envy from everyone else in the bar. The walnut stand, the detailed copper stems that lead up to a leather handle, the obsidian or the thoroughly crafted bottle and glasses; every part of The Tasocan is the pinnacle of design excellence.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. The Taoscan exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging