Niemeyer II

Niemeyer II

A' Furniture Design Award

Discover how PRHow helped Joana Santos Barbosa achieve international recognition and visibility for their innovative furniture design.

Designed by Joana Santos Barbosa, the rounded forms of the Niemeyer II armchair are influenced by the modernist House of Canoas of Oscar Niemeyer. Having a refined design with architectural details, this armchair is minimal and yet a statement piece. The upholstery work is meticulous, with seams reduced to essential, in order to reproduce the backward movement of flat roof when seen from an aerial view. Upholstered in a special woven bouclé, this welcoming armchair receives people with a gentle embrace and feels the most comfortable place in the room.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Niemeyer II exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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