Viage11

Viage11

A' Eyewear Design Award

Discover how PRHow helped MIJIN LEE achieve international recognition and visibility for their innovative eyewear design.

Unlike a fashion brand that pumps out mass-produced frames and sunnies, Viagea is an eyewear brand producing a product that can create 11 styles from 1 pair of glasses. No screws, no rivets, and no soldering used. Their adjustable, multipurpose design allows people to restyle their look on the go while remaining more durable than traditional frames due to the screw-free technology. Viage11 serves to accentuate individual identity and embellish 1 pair with 11 styles.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning eyewear. Viage11 exemplifies the pinnacle of excellence in eyewear, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning eyewear