Crystal Opera House

Crystal Opera House

A' Event and Happening Design Award

Discover how PRHow helped Wei Zhang achieve international recognition and visibility for their innovative event design.

The Crystal Opera House is the designer's tribute to classical architecture and art. The giant crystal hoisting device is a structural whole, using millions of crystal, re-engraving the visual features of the classical enclosed box with crystal, a very modern material. The device has tried many impossible shapes and arrangements, done a lot of research and development and 3D models, and explored more breakthroughs in the shape and limitations of the crystal suspension device. To convey the strong artistic atmosphere of the traditional classical opera house to the public.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning event. Crystal Opera House exemplifies the pinnacle of excellence in event, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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