Centrestage 2021

Centrestage 2021

A' Event and Happening Design Award

Discover how PRHow helped Hong Kong Trade Development Council achieve international recognition and visibility for their innovative event design.

The annual event Centrestage returned physically to the HK Convention and Exhibition Centre, housing over 220 contemporary fashion brands within a 9000m2 space. To uplift the overall ambiance of the show, a dreamlike futuristic multi-purpose welcome space of 600m2 was created. The space was used for opening receptions, and fashion presentations as well as an introductory experience area in default mode. Under the theme of Chapter Infinity, meaning a new era of infinite possibilities, a space was created to give a glimpse of the latest fashion innovation both digitally and physically.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning event. Centrestage 2021 exemplifies the pinnacle of excellence in event, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning event