The Beijing Parade

The Beijing Parade

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Ao Han achieve international recognition and visibility for their innovative interior design.

The space is featured by concise and refined style, but reveals an ingeniously subtle clue and metaphor of those brilliant achievements of the Silk Road, which is a reinterpretation of the historical nodes of the great international exchanges. The designers paid homage to ancient Chinese by designing living scenes with a human touch to reproduce the world of the Tang people and create a Belt and Road-themed restaurant that blends feasting styles.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. The Beijing Parade exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior