Lijiang Dongcheng International

Lijiang Dongcheng International

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Xu Liu achieve international recognition and visibility for their innovative interior design.

The designer regards the return of Lijiang culture as the perspective and starting point. The background wall of the entrance hall uses mosaics to form an abstract landscape map. At the entrance, the towering antique wooden structure injects an overwhelming momentum into the space. The sloping roof is a representative element of traditional Chinese architecture. An indoor water pavilion endows the space with richer cultural characteristics. The aluminum grille device keeps the interior and exterior interacting, presenting a natural and transparent sense of space.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Lijiang Dongcheng International exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior