Xu Wei

Xu Wei

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped U A D achieve international recognition and visibility for their innovative interior design.

Xu Wei Art Museum is located on the north side of Kaiyuan Lane and Houguan Lane beside Green Vine Study in Shaoxing City. The design team makes use of the naturally undulating topography facing the square to lessen the impact of the building volume on the surroundings. In addition, a portion of space is set underground, and a boardwalk on the roof connects the interior and the outdoors, creating a separate network of public spaces that incorporate tourists' movements into the picturesque architectural scene.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Xu Wei exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior