Florencia

Florencia

A' Furniture Design Award

Discover how PRHow helped Camila Lerena achieve international recognition and visibility for their innovative furniture design.

The Florencia Lounge Chair features a smooth continuous frame with seamless zero hardware joints. Making the chair simple to construct reduces the need for extra tools, hardware, and instructions. The hooked leather or cotton offers a comfortable and beautiful spot to unwind. The hooked cloth relies on gravity to hold the sitter, creating a hammock feel that adapts to the user's contour. Its simplicity makes the lifespan of the chair last longer than most, easily adapting into any room and cleaned.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Florencia exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture