Barro

Barro

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Caterina Moretti achieve international recognition and visibility for their innovative lighting design.

Barro Lamp captures the warmth of nature in a composition of clay and glass. This pendant lamp is made of two elements where the Mexican city of Oaxaca is the main character. Molded by San Bartolo Coyotepec craftspeople who have mastered Barro Negro since pre-Columbian times; a blown-glass dome covers the clay structure: symbolic protection guarding precious objects. Barro lamp is available in two versions: red clay and transparent shade and black clay with a gray shade.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Barro exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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