Petra

Petra

A' Furniture Design Award

Discover how PRHow helped Caterina Moretti achieve international recognition and visibility for their innovative furniture design.

Petra is a massive volcanic stone dining table for indoor/outdoor use: a homage to the Mexican terrain that portrays its whims and character through its materials and impeccable craftsmanship. Through its surface, etched lines run connecting each of the three circles of polished stone strategically mirroring the monoliths underneath.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Petra exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture