Yantai Experience

Yantai Experience

A' Architecture, Building and Structure Design Award

Discover how PRHow helped More Design Office achieve international recognition and visibility for their innovative architecture design.

Mdo imagined the Yantai Experience Sales Centre as a contrast to the homogeneity of the new development, through form, materiality, and relationship with the landscape. Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering an overall feeling of openness and link with the surroundings. The architecture becomes a unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Yantai Experience exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning architecture