The Exo Towers

The Exo Towers

A' Architecture, Building and Structure Design Award

Discover how PRHow helped United Units Architects (UUA) achieve international recognition and visibility for their innovative architecture design.

The Exo Towers is comprised of two towers and linked together by a 70m-high central glazed atrium. As the digital finance center of the Bank of Ruifeng, the building utilizes an external structural system that greatly reduces the number of columns of the typical floor, creating large and open office space, allowing for the ongoing flexible division of functional layout to cope with the banking business adjustments brought on by new digital challenges. The Exo Towers therefore derives its architectural language from the manner in which the space and structure are completely integrated.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. The Exo Towers exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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