Shuffle

Shuffle

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Nikki, LK Ho achieve international recognition and visibility for their innovative interior design.

Shuffle executive lounge and club is a unique social space that acts as a filter between its internal space and the city outside. The club is designed with different spaces along a progressive path. The path starts from the minimal façade to the reception area with over a hundred illuminated cylinders, then proceeding to the lounge area, which is decorated with 300 bottles that are programmed to illuminate along with the music. Each space is a temporal field giving a unique sensory space.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Shuffle exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior