Mass Series Sumi Limited

Mass Series Sumi Limited

A' Furniture Design Award

Discover how PRHow helped CANUCH achieve international recognition and visibility for their innovative furniture design.

The mass series sumi limited features a contrast between different materials, combining a steel frame with charred cedar inspired by the inky black landscape of Aso annual Noyaki. Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of noyaki. This series is limited to 25 units sold annually. Cedar is charred to gain glossiness and organic feature with defined grains.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Mass Series Sumi Limited exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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