Haocailou

Haocailou

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped SIG Design achieve international recognition and visibility for their innovative interior design.

How to highlight Shunde culture and attract young people is difficult. In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color, or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors, and multi-layer materials to form a lively atmosphere and present Shunde culture. Phoenix means auspicious and is also a nickname for Shunde, so the designers took the phoenix as the theme to echo Haocai to express happiness.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Haocailou exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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