Rebirth of The Rust Belt

Rebirth of The Rust Belt

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Xuhui Guo achieve international recognition and visibility for their innovative architecture design.

The conference center of the Global Industrial Internet Conference is located in Shenyang, a traditional heavy industry city which known as the Rust Belt in China. The building is a part of effort to revive the city. It mainly divided into two parts, the conference part and the exhibition part. The conference part is designed in a cylindrical shape, which has a similar volume and texture to the factory facilities that once existed in the area. The exhibition part with aluminum panel curtain wall creates technological appearance, which bring a new visual experience to the old industrial area.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Rebirth of The Rust Belt exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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