The Good Cup

The Good Cup

A' Disposable and Single-Use Product Design Award

Discover how PRHow helped Cyril Drouet achieve international recognition and visibility for their innovative single-use product design.

The Good Cup is a cutting-edge sustainable paper cup featuring an integrated paper lid that folds into place effortlessly, eliminating the need for plastic. One of the advantages is that it is produced using the same machines as those used for traditional paper cups. Switching to The Good Cup translates into a 40 percentage reduction on storage space, transportation volume and carbon footprint. The impact of The Good Cup creates savings at the point of production, helping to alleviate the environmental crisis by removing plastic, one lid at a time.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning single-use product. The Good Cup exemplifies the pinnacle of excellence in single-use product, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning single-use product