Ice and Fire

Ice and Fire

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Franck Giral achieve international recognition and visibility for their innovative architecture design.

The site of this project faces directly the unmistakable local volcano Mt Yotei. Named Fire and Ice Chalet, this concept is inspired by this fire burning volcano covered with snow in winter and represents the contrast between Northern Japan's harsh winter and the warmth and comfort expected in ski resort's chalets. The shape of the roof and the side walls reproduces the image of two human hands joined at their fingers. The design captures the feeling of sipping on a hot cocoa on a comfortable sofa next to a wood burning fireplace while enjoying the view of the snow-blanketed volcano.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Ice and Fire exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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