Cascading Terraces

Cascading Terraces

A' Architecture, Building and Structure Design Award

Discover how PRHow helped POTIROPOULOS and PARTNERS achieve international recognition and visibility for their innovative architecture design.

The development of the concept is based on two linked volumes parallel to one side of the site, in dialogue with the particular nature of the immediate context, addressing the site boundaries and movement. Responding to the orientation, views, wind direction, and the seasonal changes of the landscape, the complex opens up or closes, developing each time a different appearance, as the transition from the natural to the built environment establishes a system of visual and conceptual relationships and parameters that inherently affect the architectural space.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Cascading Terraces exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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