Origami Shikki

Origami Shikki

A' Bakeware, Tableware, Drinkware and Cookware Design Award

Discover how PRHow helped Atsushi Morita achieve international recognition and visibility for their innovative kitchenware design.

Origami Shikki is a lacquer ware (paper plate) made of Japanese paper (Washi). The design is a fusion of origami techniques and traditional Japanese technology. Unlike conventional paper plates, the lacquer treatment makes them waterproof and durable, and they can be washed and reused over and over again. Origami Shikki's geometric designs are created using the Origami technique of folding from a single sheet of paper. The paper used for Origami Shikki is made using the traditional Echizen Washi technique, which produces a unique pattern on the surface of the plate.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning kitchenware. Origami Shikki exemplifies the pinnacle of excellence in kitchenware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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