Mountain Impression

Mountain Impression

A' Architecture, Building and Structure Design Award

Discover how PRHow helped United Units Architects (UUA) achieve international recognition and visibility for their innovative architecture design.

Backed by undulating karst mountains, this factory building draws its design language from the natural context. To the north of the site there is a bare plateau flattened by the mining of a cement factory. In order to respond to the nature and memory of the site, the facade of the building is featured by a pattern of undulating mountain range to visually remedy the damage to the mountains by human impacts, evoking the self-examination of human activities. The pattern of the mountain range is derived from the combination of four sets of trigonometric function curves through parametric design.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Mountain Impression exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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