Dalian 37 Xiang

Dalian 37 Xiang

A' Architecture, Building and Structure Design Award

Discover how PRHow helped United Units Architects (UUA) achieve international recognition and visibility for their innovative architecture design.

Transformed from an abandoned factory, Dalian 37 Xiang is located halfway up the mountain side with a main aspect towards the harbor in the north of the city. The design is inspired by the geographical features of Dalian's iconic mountains and adjacent seas, creating a new architectural image that echoes the spirit of the city, establishing a contrast between the old and the new through light interventions. The design objective was to renew this old factory into a regional landmark of the city, accommodate multiple business types, and finally make it an open and dynamic city node.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Dalian 37 Xiang exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning architecture