Automatic

Automatic

A' Robotics, Automaton and Automation Design Award

Discover how PRHow helped DENSO DESIGN achieve international recognition and visibility for their innovative robotics design.

With the decrease in the global agricultural population, labor saving is needed for harvest work. To meet this need, the design team gave its automatic harvesting robot aimed for a display that workers would easily accept as the face of a robot they could work alongside. The robot's eyes meet people's eyes from any angle, which imparts a sense of security. The soft, fully-tapered surface reduces the feeling of intimidation and the kind feel of the pearl-like finish generates affinity with the arm robot. For hygiene, the top surface is free of places where dirt can accumulate.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning robotics. Automatic exemplifies the pinnacle of excellence in robotics, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning robotics