Minion

Minion

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Aspa Kst Ltd achieve international recognition and visibility for their innovative architecture design.

The project is the redesign of an abandoned iconic retail building in Athens. The proposal is a mix use development, comprising of retail, office and residential functions. Each use has its own special feature. The retail has the iconic entrance and a fully glazed façade on street level, the offices have the protruding glass cube meeting room with views of the Parthenon and an emblematic glass cube corner entrance while the residential entrance is located in the central courtyard as a continuation of the adjacent pedestrian street, in line with the overall urban planning logic of the area.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Minion exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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