Hector

Hector

A' Furniture Design Award

Discover how PRHow helped Pepê Lima achieve international recognition and visibility for their innovative furniture design.

The focus of Hector armchair is to charm costumers who value details, vast mixes of materials and search for intriguing designs. To achieve this, the intention was to develop a system that allowed its arms made by solid wood to seemingly float around the soft tapestry assembled with concealed supports underneath and metal bars disguised as leather cufflinks. The plywood shells follow the lines of the seat and backrest which are esthetically linked with two posterior ornaments in casted aluminum, even though it's the tapestry box that accommodates the structure of the armchair.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Hector exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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