Reflex

Reflex

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

Natural phenomena, objects, and substances are clear, unified, and unambiguous as they are. The perception is what gives them infinite variability, makes them unique, and allows them to reveal new interpretations. It is like a ray of light that shows exceptional facets and depth that were not visible before. In introspective psychology, the process of comprehending the feelings and emotions associated with the reactions to the surrounding reality is called reflection. This term inspired designers to create this collection and gave it the name Reflex.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Reflex exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting