Objects Come Alive

Objects Come Alive

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Fengsheng Cai achieve international recognition and visibility for their innovative lighting design.

The luminaires are designed with a research focus on Biophilic design and kinesthetic empathy. The movement of the luminaires mimics the growth habits, movement patterns and rhythms of the plants, making the luminaires more relatable. Viewing the direction of the product relieves anxiety, tension, fatigue and other emotions. The luminaires change according to the environment (temperature, wind), making them more accessible for everyday use while creating a sense of atmosphere.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Objects Come Alive exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting