Cryptographic Beings

Cryptographic Beings

A' Interactive, Experiential and Immersive Design Installations Award

Discover how PRHow helped Michael Sedbon achieve international recognition and visibility for their innovative installation design.

Cryptographic Beings is a Bio-Hybrid machine manipulating photosynthetic organisms through rules implemented in soft and hardware. It showcases a newly developed technology for information storage that leverages the ability of algae to perceive light. This robotic installation consists of 30 vegetal bits in the shape of glass vessels containing living organisms. Using a pair of motorized arms, the machine can expose each of the algae to light, encoding binary information in their state. Can humans design tools that are not only bio-inspired but made of, with and for living organisms?

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning installation. Cryptographic Beings exemplifies the pinnacle of excellence in installation, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning installation