Vello SUB

Vello SUB

A' Bicycle Design Award

Discover how PRHow helped Valentin Vodev achieve international recognition and visibility for their innovative bicycle design.

The Vello Sub is one of the lightest longtail e-cargo bikes on the market. The powerful electric motor and large battery capacity allows to perform everyday tasks with ease: the SUB is lightweight and can be lifted effortlessly, and equipment can be adjusted without tools making it multifunctional to accomplish daily tasks, such as transporting children or shopping. The Sub is just as powerful as much larger and heavier cargo bikes and offers space for up to two people as well as a front carrier. Even heavy loads (up to 210 kg total load) can be transported easily with the cargo bike.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning bicycle. Vello SUB exemplifies the pinnacle of excellence in bicycle, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning bicycle