2D Lantern

2D Lantern

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Bianca Tresoldi achieve international recognition and visibility for their innovative lighting design.

The 2D urban lantern has only two dimensions, it has no depth, it only develops on a flat surface, as if it were a drawing written in the sky. Its shape is visible and invisible depending on how the designers places it in the space. An element that manifests its presence only when it lights up, integrating discreetly into the urban context. Urban lanterns contribute to giving cities an identity, they are signs that remain imprinted in the culture of collective memory, becoming part of the narration of urban life.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. 2D Lantern exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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