The Bund

The Bund

A' Construction and Real Estate Projects Design Award

Discover how PRHow helped Greentown China Holdings Limited achieve international recognition and visibility for their innovative real estate design.

Based on the local cultural background, the Art Deco style immensely popular in the city's golden age is innovatively incorporated into the project in various aspects including architecture, interior, craftsmanship, design languages and materials application, thus creating a modern yet classical image. Designers arranged the buildings' orientation and layout in a way to embrace the view of the scenic river. Furthermore, designers organized residential buildings and inner gardens in a staggered manner, with the purpose of allowing dwellers to enjoy strolling in the continuous gardens.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning real estate. The Bund exemplifies the pinnacle of excellence in real estate, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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