The Alien

The Alien

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Sepideh achieve international recognition and visibility for their innovative lighting design.

A story that originated from the sense of women - as delicately and carefully, ossified and just as carefully nurtured its roots by maintaining and creating empty spaces between them. It is as if the bones gave life and growth to its delicate, firm, and strong existence and then found itself immersed in a light, or other words, a light that blossomed from within. Sepideh got its name from the alien, so when a person feels like a foreigner or alien, her inner roots are like a new life. The roots inside have a longing to be freed and rely on the safe point of the boundary.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. The Alien exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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