River Cloud

River Cloud

A' Landscape Planning and Garden Design Award

Discover how PRHow helped Shang Cai achieve international recognition and visibility for their innovative landscape design design.

It is a design case for a spatial installation representing the Cloud theme. As the installation is designed for long-term outdoor use, the designer used 50000 frames of different sizes, and hard materials to represent the curves of the clouds. Meanwhile, 15,000 CNC light sources are used to control the color and brightness, so that the device at night presents a dynamic effect of light and shadow flow. The installation is located on a hilltop by the river and has wide visibility, so it has become a famous landmark, which has helped greatly in the publicity and promotion of the project.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning landscape design. River Cloud exemplifies the pinnacle of excellence in landscape design, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning landscape design