Eureka

Eureka

A' Furniture Design Award

Discover how PRHow helped Huile Yi achieve international recognition and visibility for their innovative furniture design.

The Eureka Lounge Chair is inspired by the smallest surface in nature, the Empener surface, and gives a sense of order and flow to the lounge space through a mathematically modelled curved form. The smooth curves and curved edges add visual tension to the product. Wool fabrics from the Kvadrat Sprinkles collection, in warm colours, allows the user to perceive the comfort of the furniture before using it and creates a desire to confirm this feeling through use.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Eureka exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture