Scacco Matto

Scacco Matto

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Francesco Cappuccio achieve international recognition and visibility for their innovative lighting design.

Scacco Matto draws inspiration from the 1960s radical design movement and invites audiences to explore and interact with shapes and light. Featuring three magnetically connected elements, the portable lamp can be transformed in five different light sculptures, to inspire a new interest in the role light plays in transforming the look, feel, and atmosphere of homes. It can be used as a vase, sculpture or to focus light on a particular area. The five possible combinations are reminiscent of chess, hence the name Scacco Matto, the Italian translation of checkmate.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Scacco Matto exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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