Lead

Lead

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Takanori Urata achieve international recognition and visibility for their innovative lighting design.

Recycled corks from wine bottles consumed in Tokyo are collected and re-molded into the body. The light emitted on the cork's soft surface emits a warm glow on the spot. Compact size that can be carried even in times of a disaster. The gentle light leads you to a hope in any place. Rechargeable for up to 13 hours of lighting. This lighting was designed to contribute to a sustainable society by recycling corkscrews, which are usually thrown away, as a valuable resource. As of now, some of the corks collected from about 750 restaurants in Tokyo are being used.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Lead exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting