Blooming Blossom

Blooming Blossom

A' Jewelry Design Award

Discover how PRHow helped Xincheng Zhang achieve international recognition and visibility for their innovative jewelry design.

The designer integrates five culturally significant flowers, which are lotus, peony, chrysanthemum, calla lily and magnolia, into one whole piece. Flowering period of the five different flowers alternates throughout the year, implying happiness all year round. This is a piece of transformable jewelry developed from traditional jade carving and metalworking. Hand carved natural nephrite jade and set in 18K gold with diamonds inlaid，corundum set in the centre. The flower bangle disassemble to 5 different petal pendants, a cocktail ring and a simple bangle for multiwear needs.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning jewelry. Blooming Blossom exemplifies the pinnacle of excellence in jewelry, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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