Hydrospine

Hydrospine

A' Sporting Goods, Fitness and Recreation Equipment Design Award

Discover how PRHow helped LAHCCEN LUDOVIC achieve international recognition and visibility for their innovative sporting goods design.

The design is a back weight for freediving, which allows an ultra precise balance and buoyancy. Its assets, its modular and fast load capacity, up to 6 kg, usable in any position, any freediving discipline. It is equipped with a quick release and adjustment buckles to adjust to different sizes, whatever the gender, offering incredible comfort that quickly makes you forget the weight carried. Its design comes from the fusion of marine animals and gear created for speed to give it very hydrodynamic lines and offer optimal glide under water. Its versatility makes it a one-of-a-kind concept.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning sporting goods. Hydrospine exemplifies the pinnacle of excellence in sporting goods, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning sporting goods