Mobius

Mobius

A' Furniture Design Award

Discover how PRHow helped Will Ridley-Smith achieve international recognition and visibility for their innovative furniture design.

The Mobius strip is a mathematical object of interesting physical and mathematical qualities, constructed with only a single side and a single edge. The design is an embodiment of infinity, creating a feeling of fluidity, of never-ending movement. Its shape allows this piece to blend form and function. The Mobius Chair is a reflection of the beautiful relationship between mathematics and design.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Mobius exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture